The power of print: Why is it essential and powerful given today’s saturated digital marketing environment? Emails and digital ads are not enough these days to stand out. Print communications can break through the clutter, especially with embellishments. Adding tactile and visual enhancements like foil stamping, embossing, and spot coatings create a more engaging experience all while increasing response rates.
Why Embellishments Work
- Sensory Engagement: Touch and texture make print more memorable.
- Perceived Value: Premium finishes signal quality, increasing trust.
- Visual Appeal: Metallics, gloss, and unique shapes grab attention.
- Brand Differentiation: Custom embellishments reinforce brand identity.
The Proof: Higher Response Rates
According to the Foil & Specialty Effects Association (FSEA), direct mail has a 4.4% response rate—far higher than email’s 0.12%. With embellishments, response rates jump to 10%, more than doubling engagement.
Top Embellishments for Better Results
- Foil Stamping – Adds a high-end, metallic shine
- Embossing – Creates a raised texture for a premium feel
- Spot UV Varnish – Highlights key areas with a glossy finish
- Die-Cutting – Custom shapes make pieces stand out
- Scented Printing – Engages an extra sense for memorability
Smart Use of Embellishments
Embellishments should enhance, not overpower. Foil and embossing add elegance, while spot UV creates bold contrast, choose what fits your audience. Too many effects can distract, so focus on what highlights your message. And always weigh the cost against the impact. When used thoughtfully, embellishments make print more engaging and memorable.
Make Your Print Campaigns Unforgettable
With response rates reaching 10%, embellishments aren’t just a design choice, they’re a marketing advantage. Elevate your print strategy and make a lasting impact. Contact us today!
